Reputation Equals Revenue: Why Reputation Matters to IT as a Professional Service

Understand why reputation matters to IT as a professional service to build client trust and revenue.

Reputation drives revenue, particularly in professional services where individual expertise is the product. This session examines the vital link between reputation and financial success, focusing on how professional conduct influences client perception and business outcomes. Explore the importance of individual behavior in defining a firm’s market position and value.

Learn strategies to improve both personal and organizational reputations to enhance client trust and revenue, from this keynote presentation delivered at Info-Tech LIVE 2024.

Reputation Equals Revenue: Why Reputation Matters to IT as a Professional Service Research & Tools

1. Reputation Equals Revenue

Review this keynote presentation from Info-Tech LIVE 2024.

Presenter(s): John Kemp, Executive Counselor, Info-Tech Research Group

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Reputation Equals Revenue presentation

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